Tips for Setting Up an E-commerce Website
Using E-commerce on your site is a quick and easy way to begin selling on the
Internet. Even though it's fairly straightforward, there are a number of things
to consider about your E-commerce site in order to maximize your sales potential. It's
important that you present your products and services in a clear and
understandable way.
Choose Proper Hosting For Your E-commerce Site
 Additionally, your
E-commerce website will now be more mission-critical to your business,
because it generates revenue. So it's important to consider the reliability of
your host. Simply put, if your E-commerce site is down you are losing money. So properly
setting up your site and having a good reliable host is vitally important. There
are number of considerations to keep in mind when choosing a host. First of all,
there is reliability. Even when using a simple
E-commerce solution, it is still important that your host offers reliable
service with guaranteed uptime for your site.
For standard information-only type websites, if the site is down for a brief
amount of time, it's not a big issue. But if you are selling products or
services and your website is down, you are losing money and you could be losing
customers as well, customers that may not come back. So if you have some
reliability issues with your host, you may want to find a more reliable host
before you begin selling on your site. If this is going to be a new site, you
will want to carefully check out your host and make sure that they have a very
reliable network and good service. Another hosting consideration is what kind of
tech support or customer service your potential host offers.
Questions To Ask Your Host
 It's important to consider how knowledgeable they are and how quickly they
can resolve issues if you should have one on your website. How quickly they
respond to tech support issues is vital. And are they available on the phone?
These are important questions to consider, because they have a direct impact on
your sales. When it comes to customer service, do not take their word for it. Of
course every hosting provider claims that they have the very best in customer
service which may not always be the case. So take some time to do your homework
first. Does the host have a user forum? If they do, spend some time on the forum
and see what the general mood is, are their current customers happy, or are
there a lot of problems and complaints? This is a good indicator of the quality
of the host.
Put The Hosting Provider To The Test
Also, you might try calling their tech support and see how long it takes to
get an answer, and how knowledgeable and polite the technician seems to be. A
little bit of time spent double-checking your host in advance of selling items
from your website can go a long way in assuring that your site will be up and
reliable and serve your customers well. Another point is, when planning to sell
items from a site using a simple E-commerce solution, it's important to take time to
plan out your products or services and how you'll present them.
E-commerce Site Layout
Plan Your Site Layout
 When you are going to be selling from your website by adding a buy button,
there is a danger that the product or service may look out of place, like an
afterthought. This can impact sales because your potential customers may wonder
if you are serious about selling from your website and if they are going to be
receiving a good quality product or service, and value for their money. So it's
worth the time and effort to carefully integrate your products and offerings
into your website and present your products in the best way possible. This will
reassure your customers that you are a quality business. A good point to keep in
mind is that you don't have to be big to be professional.
Most websites that use simple E-commerce solutions are smaller companies or
private individuals, who are selling a limited number of items or products or
services on the Internet. The point to keep in mind is that you don't have to be
a large company to be professional. If you are adding E-commerce to an existing
website, this may be an ideal time to analyze the look and feel and design of
your site, to see if it can benefit from a redesign. You want to be sure that
your site inspires confidence and represents your company well. It could be a
simple, single page website or it could be a much larger site with a larger
number of products that are added manually one at a time.
Plan For Growth
 Is your
E-commerce site going to grow to the point where you need to have a larger
solution? It's better to look at that upfront. But the simple buy button
solution can work very well, for even a large number of products. The important
thing is, you meet expectations and make it easy to buy. Most of your potential
customers are accustomed to shopping on the Internet, and most E-commerce sites
work in a similar fashion. So it will be important that the design and
navigation of your website meets customers' expectations and makes it easy for
them to find the products and buy.
Think Like Your Customers
Spend time examining the hierarchy and the flow of your website and your
products, even if it is only one or two products to make sure your customers can
easily find them and that the decision to buy is easy. Purchasing decisions are
made rather quickly. So if a person is on your website and wishes to buy, you
want to make it easy as possible so they can act quickly on this desire. Anytime you spend working on your site analyzing its layout and design, its look
and feel, in order to offer an appealing and easy to follow and understand
presentation to your potential customers, is time well spent.
Finally....
There is an old saying that you don't invite guests over to a dirty house.
And this applies to websites as well. When you begin to sell products or
services from your website, you will be getting new visitors and hopefully new
customers. So spend time getting your house in order, so to speak, and make sure
that your website is visually appealing and easy to navigate and sells your
company and your products well.
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